Omega-3 Sought After by American Adults




We have become a society laser-focused on our health and well-being, with cutting edge science to back the benefits of our choice of diets and the dietary supplements we consume today. How did we arrive at this point in time? And how can we know we are making the right selection for omega-3s when supplementing our modern diet?


The dietary supplements available today are a contemporary creation, designed to help “fill in the blanks” with essential nutrients our bodies may not consume in the modern diet. Before dietary supplements were mass-produced and sold, people had to ingest all their nutrients from food sources alone. By the mid-1930s, the first industrial dietary supplement was created and available for sale: synthetic vitamin C. Others soon followed, but it wasn’t until the 1990s that the supplement industry emerged full force in popular culture consciousness with an ever expanding array of products.


Omega-3s are in a distinctive category of their own.

The health benefits of omega-3s have been studied since the early 1900s. An omega-3 breakthrough occurred in 1982, when researchers Bergstrom, Samuelson, and Vane won a Nobel Prize for their in-depth studies of essential fatty acids and their correlation to heart health. Clinical trials in the 1990s supported that research. Omega-3s have now been examined more than any other nutrient, with more than 20,000 scientific papers published on DHA and EPA omega-3s, and more than 2,000 controlled human trials.


Since that time, consumer awareness concerning the benefits of omega-3s has reached a level where word-of-mouth alone has exponentially fed the popularity of this dietary supplement. Even consumers who are only slightly aware of the scientific data supporting its health benefits know that omega-3s are good for them and should be included in their supplemental regimen.


The global retail market for omega-3s is on the rise and is expected to reach USD 7.32 billion by 2020. In the United States; retail sales of Omega-3 supplements were worth over 395 million dollars in 2014. Of many different sources for omega-3 supplements, krill oil has emerged as fish oil’s biggest rival. It now represents almost a third of omega-3 sales and has seen steady growth since it was put on the market 13 years ago. If trends continue, krill oil will soon become the omega-3 supplement leader. In fact, a recent market study showed that 32 % of consumers now mention krill as a preferred source of omega-3.


As fish stocks, from which fish oil is extracted, continue to get smaller from over-harvesting, krill oil’s unique sustainability and bioavailability will continue to make it a superior choice as an omega-3 source. Neptune is proud to be a frontrunner in the krill oil industry. Neptune pioneered the krill oil market, and its flagship product Neptune Krill Oil (NKO®) offers superior levels of Omega-3 and astaxanthin NKO® products continue to lead the industry, as the most trusted krill oil with the highest core nutrient levels.


As more scientific studies and common knowledge comes forward concerning the benefits of omega-3s in general, and krill oil in particular, consumers are certain to continue to supplement their diets with these products in order to achieve a healthier lifestyle.