Neptune Unveils New Krill Oil Brand at SupplySide West



Riding a new wave, Neptune Technologies & Bioressources will unveil updated branding treatments and logo designs for our three condition-specific formulas featuring the original NKO® — the world’s first krill oil — at SupplySide West in Las Vegas.


Over the last two years we’ve rebuilt an expanded production facility, protected our patented extraction process and composition for NKO®, and formulated three new krill oil blends — NKO® Beat, NKO® Flex, and NKO® Focus. SupplySide West is an ideal time and place to introduce our new branding and logos, as it is the culminating event of 2014.  Neptune is reclaiming its leadership role in the krill oil market.


Our new logos emphasize NKO® as the original krill oil, as well as represent Neptune’s corporate commitment to sustainability and environmental friendliness. The logos feature ocean blues, aqua and complimentary colors, along with a rolling wave for the “O” in NKO®. We were inspired by the evolution and the progression that will create this new era. These modern designs reflect a renewal, but still preserve our renowned business standards and exclusive product quality.

Our three new krill oil formulas pair all the health benefits of NKO® with other condition-specific nutrients to target specific health focuses, including heart and circulation health, joint and  bone health, and brain and vision health. The clinically-proven results show that NKO® enhances the uptake of nutrient powerhouses CoQ10, vitamin D, and lutein within these blends.

  • NKO®Beat — We’ve added Coenzyme Q10 (CoQ10) among other ingredients to support heart health and healthy circulation. Combined with the original Neptune krill oil, NKO®, Neptune’s study showed CoQ10 had 25 times better absorption rate when compared to a generic CoQ10.*
  • NKO®Flex — We added Vitamin D to the original Neptune krill oil, NKO®, along with other ingredients to support bone and joint health. Combining high potency vitamin D with NKO® results in up to two times increased digestion of vitamin D3.
  • NKO®Focus — To support brain and vision health, we formulated a blend that includes thiamine and lutein among other ingredients. When combined with the original Neptune krill oil, NKO®, Neptune’s studies show lutein’s absorption is improved by as much as eight times.*


Want to learn more about our new krill oil formulas and how they can increase the benefits of your product?  Come see the Sales & Marketing Team at SupplySide West, booth 21125.  In addition to learning about how these powerful formulas can support your product goals, you’ll have a chance to win tickets to see the Denver Broncos and autographed John Elway memorabilia.


1 Clinical Study Report. NO. BTS 275/07. February 16, 2009. Esslingen. Germany



About the Author 


SabrinaDiBlasioSabrina Di Blasio has a Bachelor’s degree in Business Administration, with a major in Marketing from Montreal University in Quebec.  She has been with Neptune Technologies & Bioressources since 2007, starting as a member of the sales & marketing team. With 7 years of marketing experience under her belt, she was recently promoted to the Marketing Director position.